Galvin Green enters the US market

Serious golf players in the USA can now avail themselves of Galvin Green's high-performance functional golf wear. During 2013 Galvin Green will be building up its sales platform in the USA to a target number of 500 selected golf club outlets across the country.

This renowned Scandinavian golf brand, founded in 1990, is today one of the leading manufacturers of functional golf wear. Galvin Green continues to grow on all markets where the brand is currently available and dominates the rain segment in Europe's biggest and most demanding golf markets - Ireland and the UK. These high-performance products are in great demand, all of which makes this strategic entry into the world's biggest golf market a natural next step for Galvin Green.

"After many years' success with our products in Europe and Canada, the time is now right to launch our brand in the biggest golf market in the world - the USA," comments Galvin Green's CEO Christian Nilsson. "We can see that there is a demand for the category we call 'the serious golfer' - players who do not compromise when it comes to their golf performance. This is clearly a niche for an eminent, progressive golf brand such as Galvin Green."

Galvin Green's range of golf wear has been specially developed to help the golf player perform at his best in all climatic conditions. Reflecting this, our collection is divided into a layer concept under the name Multi-Layer Concept. Galvin Green was the first to introduce the layer concept to the world of golf over ten years ago, and every new collection comprises a complete set of high-performance functional golf wear that can be combined for optimal comfort and performance in every type of weather. The collection offers garments for men, ladies and juniors.

Product development is at the heart of Galvin Green's success, whose core value - "We never compromise!" - permeates everything the company does, not least in the choice of materials and design of functionality and detail. The goal is always to be in the forefront by challenging existing design concepts. Galvin Green's extensive experience is an invaluable asset, as is the fact that everyone who works for the company also plays golf. Galvin Green is design by golfers, for golfers.

Naturally, this uncompromising attitude extends to having a solid network of sales outlets with reliable delivery and well-developed marketing support. A number of selected golf clubs in the USA will now have the opportunity to sell the 2013 collection in their shops. The person with responsibility for establishing the sales organization is Martin Nilsson, who will be assisted by a number of new employees within different specialized areas.

For more information about Galvin Green, please visit
www.galvingreen.com.