Hole19 App
Interview With Robert Stewart, Director of Business Development
By Brian Weis
What is the Hole19 App? Why should golfers should download it?
Think of Hole19 as a sleek and smart caddie. Hole19 shows you the overhead map of each hole, gives you instantaneous distances to any target, keeps your score and stats, and more.
Hole19 is a must for modern golfers: it gives you the tools you need to hit your best shots. Not only that, but it's there for you on demand, in one tap. Hole19 translates to better shots and better pace of play, which is why everyone who tries it has an amazing on-course experience.
What separates Hole19 from other golf apps?
Hole19 is unlike any other existing product in its design. It's clean and easy to use. Our reviews on the App Stores reflect that.
Second, it's a brand that upholds a quality that golfers expect, while being distinctly modern. Hole19 first and foremost knows how to build amazing software, and software that golfers want. Our users love us because they're on a ride with us as we constantly get better.
And third, it's 100% free. No one else can say that.
How many courses do you have mapped? How do I know you have the courses where I play?
We have over 33,000 courses mapped and available globally. We've mapped each and every one in-house to assure accuracy. We want our users to be confident they can rely on Hole19 every time they play golf.
Within the app, after logging in, one can see the courses available nearby simply by tapping 'Start Round' on the Hole19 home screen.
Online, one can see available courses at http://www.hole19golf.com/#/courses.
How can Hole19 assist golfers playing on new courses?
Hole19 is a huge help if you're playing a course you've never played before.
Does the fairway narrow at the dogleg? Can I reach the fairway bunker on the right? What should I hit to lay up to 100 yards?
Dozens of questions like these arise every round, especially on a course with which you are unfamiliar. Hole19 empowers you with specific answers in an instant. By giving you these answers, Hole19 promotes a better strategy, smart shots, and confidence in your decisions.
Where do you see technology going in the golf space?
We're really excited about the wearables, namely smartwatches. People have been tossing these buzzwords around for a few years now, but we're really optimistic about the Apple Watch, which looks to be releasing in April. Apple has basically blown the doors open on multiple tech product categories in the last decade, and we expect to see the same phenomenon with the watches.
If these products sell well, golf is an excellent use case, which is why we've invested in building for the watch platforms. Over the next 2 months, we're launching Hole19 for Android Wear, Samsung Gear, and Apple Watch. Hole19 will of course be free for those platforms as well.
Who else, in terms of brands and players in the golf industry, do you admire or feel is doing great things?
We really like what GoPro is doing. They are world class from a branding perspective, and we admire the adventurous ethos the brand has come to represent. They've done a great job of just building demand for video capture on the golf course. A couple years ago, it wasn't immediately obvious that one would want a GoPro for the course, but their in-house and user-generated videos have been very effective at marketing its many fun uses in the golf environment.
Another is Under Armour. They are aggressive as a business, which fits perfectly with their brand. A great example of that is their aggressive pursuit of sponsorship deals- they almost stole Kevin Durant from Nike. And we're big fans of Jordan Spieth, so we love that contract. From a product perspective, UA has a modern look and feel- they're a great complement to the established brand pillars in golf. Lastly, across sports, they've made it very clear they want to transcend apparel and be on the cutting edge of software technology, which we obviously appreciate.
Vice Golf is a third example. They only recently started making a big push in the USA, but people need to hear about them, and I'm sure they will. Their primary offering is high quality golf balls. The kicker is their distribution- it's all online though their website, which allows them to sell at dramatic discounts relative to market standards. By innovating in distribution, they've made best-in-class golf balls available for the normal price of a dozen used balls recovered from local golf course ponds. Plus, their deign and attention to detail is off the charts. They come highly recommended.
How can golfers download it?
Golfers can download Hole19 for free on Apple's App Store or Google's Play Store.
Revised: 02/24/2015 - Article Viewed 30,604 Times
About: Brian Weis
Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.
As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.
Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.
In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.
On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.
Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.
Contact Brian Weis:
GolfTrips.com - Publisher and Golf Traveler
262-255-7600
















