Product Spotlight: Srixon

By Glen Turk

Srixon Sports is based in Lawrenceville, Ga., and has been distributing premium golf balls and equipment in the U.S. since 1997. Srixon is own by SRI (Sumitomo Rubber Industries) which in golf is the number one golf club manufacturer in the world's second largest market, Japan. SRI is also one of the world's leading patent holders in golf ball technology.

Srixon products are played by the world's best golfers including; Jim Furyk, Henrik Stenson, Tim Clark, Robert Allenby, John Rollins, Karrie Web and Laurie Davies.

Srxion offer a complete line of premium golf products. The new I-701 irons, designed for the low to mid handicapper, is a forged cavity back iron designed with a large sweet spot and a pocket cavity allowing for a lower and deeper center of gravity to get the ball airborne easier.

The new Z-RW driver is a 460CC titanium driver that features a unique Starburst Power Face design with four different zones to control sidespin and optimize the gear effect. The Z-RW was named to the 2008 Golf Digest Hot List.

In golf balls, Srixon offer three multi-layer golf balls, which offer soft, feel without sacrificing the distance. The Z-URC and Z-URS are designed for the better player looking soft feel with control spin from tee to green. The multi-layer Trispeed gives golfers of all swing speeds the feel of a three-piece ball but the distance of a two-piece. The AD333 and Soft Feel are two-piece balls distance ball designed for players with slower swing speed to maximum distance and feel.

The name Srixon came from SRI (Sumitomo Rubber Industries) X- Unlimited, dreams for the future, ON - going onwards.

More information at www.srixon.com

Revised: 03/10/2008 - Article Viewed 31,930 Times

About: Glen Turk

Glen Turk is a Wisconsin native and is the Senior Writer/Editor of Midwest Golfing Magazine. Midwest Golfing Magazine was formerly known as Pub-Links Golfer's Magazine and is a free publication distributed four times per year throughout Wisconsin, Illinois, Michigan, Minnesota, Iowa, Indiana, and Ohio.

His duties at MGM include writing course features, facilitating product testing, and overseeing the overall content and look of the magazine. But clearly his most important task is playing as much golf as his wife allows. Fortunately for him, she plays also and loves out-driving him even with a 60 yard head start.

Glen plays to a 6 handicap but once set a record by having his ball retriever regripped 15 times in one calendar year. It was a December trip to Guam that ultimately did him in. Finally, if you haven't caught on by now, the two most worthy weapons in Glen's writing arsenal are self-deprecating humor and pithy one-liners.

My signature line, "Be A Force on The Course" and now more recently, "Hit 'Em Where They Mow!" can be reused at no charge.