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Bobby Jones Links to Manage The Frog Golf Club in Georgia

Bobby Jones Links to Manage The Frog Golf Club in Georgia

Leading boutique management firm expands its Atlanta portfolio with addition of Fazio designed daily-fee club

By Brian Weis

ALPHARETTA, GA - Bobby Jones Links (BJL), the golf industry's leading client-centric, boutique management company, proudly announces that it is now managing Villa Rica, Georgia's The Frog Golf Club, an 18-hole parkland-style course that formerly hosted the Georgia Open. Located just 40 miles from Atlanta and now owned by Atlanta-based investment form US Strategic Capital, this Tom Fazio-designed layout that opened in 1998 is known for its bentgrass greens and memorable bunkering.

"The Frog was designed by Tom Fazio around the same time he designed The Seaside Course at Sea Island and The National at Reynolds Lake Oconee. It's a terrific layout that our team is excited to return to its rightful position as one of the premier daily fee courses in the Atlanta market," said Doug Hellman, Chief Development Officer for Bobby Jones Links. "We will initially work on elevating course conditions, developing the customer journey and training and empowering staff to focus on the details that make a difference."

Bobby Jones Links, which manages more than 38 select properties in 12 states, will employ its expertise and deep resources to uncover opportunities that drive financial performance while maintaining a laser focus on delivering unsurpassed customer service. BJL will oversee daily operations and train employees with its comprehensive library of standard operating procedures, proprietary tools, best management practices, and expertly developed leadership training program.

"What sets Bobby Jones Links apart to us is that they understand what needs to happen operationally to maximize profitability. On the other side of the token, our customers are looking for an enjoyable experience at a fair value," said Thomas Gwynn, Vice President of US Strategic Capital. "If we can continue to see improvements to our operations while also garnering a loyal following from the golf community, that's the key. We think Bobby Jones Links has proven that they know how to put that winning formula to work."

The Frog extends 7,018 yards from the tips, and perpetually has excellent reviews and ratings from golfers online. BJL is poised to take the facility to the next level. "How we position The Frog will be reflective of the course here, this premium Fazio layout," says Hellman. "We are committed to maintaining the great golf, great conditioning, and great customer service."

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About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, and Travis Pointe Country Club. Visit to learn how Bobby Jones Links makes a difference for their clients and associates.

About The Frog Golf Club

Designed by legendary golf course architect Tom Fazio, The Frog is widely considered to be among the top courses in Georgia. Located off Interstate 20 in Villa Rica, this is a masterpiece layout complete with bentgrass greens and expansive bunkering.

Media Contacts:

Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Carl Mickelson
(512) 797-2673

Katie Lentine
Marketing Manager

Bobby Jones Links

Revised: 06/07/2024 - Article Viewed 109 Times - View Course Profile

About: Brian Weis

Brian Weis Brian Weis is the Publisher of, a network of golf travel and directory sites including,,,, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.

All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched In 2007, the idea for a network of local golf directory sites formed and was born. Today, the network consists of a site in all 50 states supported by national sites like, and It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.

On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.

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