Greater Milwaukee Golf Show Returns March 13-15, 2026 at MOSH Performance Center in Franklin By Brian Weis

Greater Milwaukee Golf Show Returns March 13-15, 2026 at MOSH Performance Center in Franklin

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By Brian Weis

FRANKLIN, Wis. - Golf season in Wisconsin officially gets its unofficial start when the Greater Milwaukee Golf Show returns March 13-15, 2026 at the MOSH Performance Center in Franklin. The annual event, widely considered Wisconsin's "first major of the season," brings together golfers, courses, resorts, equipment manufacturers, and travel destinations for a weekend dedicated to the game.

More than 10,000 golf enthusiasts from across the region are expected to attend the show, which features a wide variety of exhibitors, retail outlets, golf destinations, equipment manufacturers, contests, and interactive experiences. Attendees can explore the latest golf gear, discover new golf travel destinations, and connect with golf courses and industry professionals from around the country.

The 2026 show will once again be held at the MOSH Performance Center, located at 7095 S. Ballpark Drive in Franklin, offering a spacious venue and free parking for attendees.

Show Hours:
Friday, March 13 from noon to 5 p.m.
Saturday, March 14 from 10 a.m. to 5 p.m.
Sunday, March 15 from 10 a.m. to 3 p.m.

New for 2026 is the Potawatomi Casino Hotel Main Stage, where special guests from Vibez Golf Club - a group of social media influencers featuring former University of Wisconsin football players - will host a daily Q&A session followed by a free meet-and-greet and autograph opportunity for fans. Sessions are scheduled Friday and Saturday from 2-4 p.m. and Sunday from noon-2 p.m.

Every paid attendee will also receive a free round of golf at Old Hickory Golf Club in Beaver Dam (cart required), making the event not only a celebration of the sport but also a chance to get out and play when the season begins.

The show also includes contests, giveaways, golf travel opportunities, and the chance to preview golf equipment and services ahead of the upcoming season. For golfers looking to shake off winter and start planning their next round or golf trip, the Greater Milwaukee Golf Show offers something for players of every level.

Tickets are available online and at the door, with discounted advance tickets offered prior to the event.

For tickets, schedules, and additional information, visit:
www.greatermilwaukeegolfshow.com

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Revised: 03/10/2026 - Article Viewed 81 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.